Cars For Smiles


Cars for Smiles is a non-profit organization working toward the improvement of the quality of life of children suffering from serious illnesses, as well as providing support to their families, in collaboration with other charities and non-profit organizations, such as children hospitals, research centres, etc.

At YouTooday we attended the 3rd edition of the event organized by Cars for Smiles in Barcelona, in order to live the experience and do a complete immersion before starting working on the next 2018 edition. The excitement with which we went to the event is nothing compared to the emotion transmitted to us by the children and their families. Because what for some is a simple leisure time, for them is a breath of fresh air in a day to day between hospitals, tests, doctors and therapies.

Why does Cars For Smiles exist?

Their activities and events are linked to the world of motorsport, with exclusive and high-end cars that provide the opportunity for boys and girls to become official co-pilots. Their goal is for the kids to have fun and to enjoy an exciting day with dreamy and exclusive branded supercars, such as Lamborghini, Ferrari, McLaren, Porsche, Aston Martin and many more.

What are their work areas?

Cars for Smiles is aimed at young people with serious and / or chronic illnesses who want to offer a respite out of their daily lives among therapies, doctors and hospitals.

What does YouTooday do for Cars For Smiles?

We work together with the Cars For Smiles’ team in organizing the next event in May 2018. Translating this into YouTooday’s PIM® services, we are working on:

  • PiMatching: we look for sponsors for the event and we manage them

  • PiMarketing: we support the communication of Cars For Smiles before, during and after the event

  • PiMedia: we support them in the creation of audiovisual content

In the picture you can see Sara (Community Builder & Fundraising Manager) and Jeannette (Founder). It really was a spectacular experience that we were able to live from all possible angles: organization, family and co-pilot.