The Kim Kardashian Principle
We are living in a new era, a kind of a digital Olympus, where some social media stars now generate more obsession than Hollywood A-listers. The rules of the fame game have drastically changed and celebrity branding expert Jeetendr Sehdev figured it out when trying to decode why shameless sells. The result is the The Kim Kardashian Principle.
In this guide packed with both marketing tips and personal stories, the author explains why authenticity sells and, most importantly, how to do it right to make your business or personal brand grow.
One of the takeaways of the book is the six principles of SELFIE, a framework that can make your ideas break through and catch like wildfire:
SURPRISE
Shattering the old mould can be a very effective way to stand out. Find your own distinguishing characteristic and embrace it, even if at first it seems to go against the marketing orthodoxy that you learned in the past.
EXPOSE
Stay true to who you are and don't be afraid to expose yourself or quoting one passage of the book: It's better to be overexposed than edited.
LEAD
Don't tap into the existing cultural status quo, instead of that create something new. You may be mocked or ignored but if you keep establishing new norms, you'll become the undisputed champion of that kingdom, and others will soon follow.
FLAWS
As Sehdev states: flaws are revolutionary and consumers tend to be bored with fake perfection so embrace yours shamelessly. It's better to be unique than to be perfect.
INTIMATE
Try to always be close to your followers or customers. Be available. It's time to redefine the boring old-school notion of exclusivity. Closed doors collect dust.
EXECUTE
Don't sit around waiting for exciting things to happen. Go out there stir some sh*t up. Be a deviant and remember to diversify and innovate. Also, there's one thing you should avoid at any cost: to define your world in black and white.
Even if you are a fan or you can't stand her, The Kim Kardashian Principle can teach you how to be authentic with yourself and others and why only the boldest ideas will survive.
Conducted by X.P.