The Creative Curve is a book written by Big Data entrepreneur Allen Gannett, in which he overturns the mythology around the concept of creative genius and teaches the reader how to develop the right idea at the right time.
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We are living in a new era, a kind of a digital Olympus, where some social media stars now generate more obsession than Hollywood A-listers. The rules of the fame game have drastically changed and celebrity branding expert Jeetendr Sehdev figured it out when trying to decode why shameless sells. The result is the The Kim Kardashian Principle.
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