PSYCHOLOGY & SOCIOLOGY

In 2017, the American psychologist Mitch Prinsteinwrote a book called The Popularity Illusion: Why status is toxic but likeability wins all, in which he takes data from dozens of studies carried out during the current and the previous century to analyze what does "being popular" really means. 

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Pig Wrestling is a concept summarized in this book written like a modern fable, which can be used to resolve almost any seemingly impossible problem. The trick is, according to authors and performance coaches Pete Lindsay and Mark Bawden whose work has helped soccer teams like Manchester City, to create change by reframing the issue that is bothering us or threatening a project or a new product launch.

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This is one of the most eye-opening books of 2018 because it dissects how mankind's mindsets and behaviors are currently being transformed by hyperconnectedness. Co-writers Jeremy Heimans and Henry Timms' tone is mostly optimistic, usually pointing out to the endless possibilities for socioeconomic transformation through digital technologies. 

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